Guess Who’s On the Cover of Seventeen . . . you!

It's with no small amount of delight that we announce our partnership with Seventeen on the launch of the Seventeen for iPhone app, where Seventeen readers can get instant fashion, beauty and celeb updates straight to their phone. Of course our favorite feature is the 17 Photo Booth, powered by Aviary.

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Using the 17 Photo Booth, the Seventeen App community can now create and share stylized selfies that make them a cover star of the mag’s latest issue. An easy to use (and totally free) custom sticker pack makes creating your own Seventeen cover a snap, and other familiar tools from Aviary like Blemish, Whiten and RedEye are there to help you polish your pic like a pro. 

The best part—aside from being able to make your own Seventeen cover in the 17 Photo Booth—is that this app is free.

The release of the photo editor – featured in this month's issue of Seventeen Magazine – coincides with the launch of Seventeen's Photo Booth Selfie Cover Contest going on now through Sept. 15. The winner of this contest will receive a $1,000 shopping spree, courtesy of the folks at Seventeen. Get your cover selfie on by downloading the Seventeen app for iPhone in the App Store today, then share your shots with the hashtags #17selfie and #17app! 

 In the meantime, check out some of the amazing shots Seventeen fans have already created in the 17 Photo Booth!

Effects Intensity Comes to Photo Editor by Aviary for Android

We're thrilled to announce that today we're bringing effects intensity to Photo Editor by Aviary for Android, v3.4.7. You may recall that last week we released this very same feature in our iOS app, which lets users get the most out of our powerful effects by tweaking them to a specific strength. It's an incredibly simple and easy to use feature that adds a ton of value to our most popular tool.


To adjust the intensity of the effect, all you have to do is slide your finger up or down on your photo while you have an effect selected. This will bring up an intensity slider that fills and empties as you slide, indicating the strength of the effect. It's that simple.

This update also includes some important bug fixes and other optimizations. Please let us know what you think on Twitter. We hope you love it!

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Express Your Passions and Creativity With This Free Collection of Free Photo Editing Tools

Have you ever thought about why you make healthy choices? You probably have lots of reasons, from the people you love to the adventures you’ve yet to cross off your bucket list.

The American Heart Association and American Stroke Association help you capture the reasons why staying healthy in heart and mind is so important, so they're giving away free, limited edition, photo editing tools in Aviary that help you do just that.

Find the free stickers, filters, and frames in Aviary for iOS and Android - just look for the Life Is Why icons in the Supply Shop!

Learn more about the American Heart Association/American Stroke Association and the Life is Why movement here!


Learn more about the American Heart Association/American Stroke Association platform rollout and strategy for Life is Why as featured in Ad Age

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Introducing Effects Intensity in Photo Editor by Aviary for iOS

Today we introduced a small, but important feature to Photo Editor by Aviary for iOS, v3.4.1: effects intensity adjustments.

We've heard from many of you about how much you love our awesome effects. But we've also heard how sometimes you want the creative freedom to alter the strength of those effects. With today's update, now you can.

To adjust the intensity of the effect, all you have to do is tap on an effect once you have it selected. That will bring up a simple intensity slider that you can move up or down to your liking. Click 'Apply' and you're good to go with another beautiful photo.

In addition to this feature, we've also fixed some bugs and re-introduced the ability to share and Print to Walgreens from the app's home screen. Just tap and hold on any photo in the grid selector and you'll see a small menu of these options.

Have you checked out the update? Hit us up on Twitter to let us know what you think of the new effects intensity feature!

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New iOS SDK version 4.2.0!

iOS Devs - Update to the latest version of the Aviary SDK!

We're thrilled to introduce one of our biggest updates ever to Aviary's iOS SDK - version 4.2.0

We're on a mission to give the world greater creative freedom. The latest iOS SDK helps us do just that with new and improved features like new photo filters, artsy frames and awesome stickers for members of our Premium Content Network. We added some of our most requested features, including better selfie tools and undo/redo. It’s all a part of our goal to help you give your users the best tools to create beautiful photos. 

Before we dive into all of the great new features, there is one important change we would like to call out in particular:

IMPORTANT- Font changes in the Meme tool

Going forward, the Meme tool in Aviary’s SDK will no longer use the Impact font due to licensing restrictions. We have replaced it with League Gothic, a similarly styled font that is part of the Open Source Type Movement and therefore completely free for your to embed in your app forever.

Please note that if you wish to continue to use the Meme tool with the Impact font in your app, you may be required to pay a separate licensing fee directly to Monotype, the rights owner of the Impact font. To avoid any fees going forward, we recommend you update your app to the latest version of our SDK immediately (or disable the Meme tool inside your app).

...And now onto the fun stuff! 


Our number one user request is finally here! Yep, you can now undo or redo any change by simply swiping from left or right on your photo. We’re positive your users will love the new addition.

New and improved suite of Selfie tools

We can’t take enough selfies and neither can your users! Our suite of selfie tools have been massively upgraded allowing for even better post-processing and editing.

All new user tutorials on tool usage

We now have user tutorials to make sure that your users get the most out of their photo editing experience.

…And even more!

Of course, as with every new Aviary release, there are additional optimizations, improvements and other goodies tucked away in every corner. We’ve added an editor cancel confirmation alert when users have unsaved work. We’ve also included language updates and support for en_GB localization.

Download iOS version 4.2.0 now

For additional help, email us at

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What do you <3? Introducing Limited Edition Creative Tools from I Heart UGG

Starting today, you can create and share pics of the things you love with limited edition filters, frames and stickers in Aviary and select Aviary partner apps, free from I Heart UGG. Download the free tools in Aviary for iOS and Android, and share your creations with #IHEARTUGG for a chance to be featured on our social pages!

Official announcement below...

I Heart UGG Partners With Aviary To Launch New Tween Brand

New photo editing tools in Aviary provide bespoke filters, frames and stickers for capturing "what you <3"

NEW YORK CITY (July 28, 2014) — As part of its launch of I Heart UGG, a new premium tween brand featuring footwear, loungewear and accessories, UGG Australia is turning to mobile photo editor Aviary to bring a whimsical, personalized touch to millions of fan photos around the US. Starting today, users of the Aviary photo editing platform, which powers more than 7,000 different apps, will be able to embellish photos of the things they love with a limited edition collection of I Heart UGG filters, frames and stickers.

"We are thrilled to launch I Heart UGG, a new brand by UGG," said Nancy Mamann, VP of Global Marketing for UGG Australia. "UGG Australia partnering with Aviary is an exciting kickoff for the brand and we are excited to give fans such an innovative medium to express themselves. The effects of the app clearly mirror the aesthetic of the line: spirited, fresh and playful."

With a creative nod to the new I Heart UGG brand and product line, the custom filters, frames and stickers include an edgy black and white photo effect inspired by vintage concert photography, bohemian flower wreaths, word art, preppy hand-stitched frames and more. The partnership, part of Aviary's unique model for native advertising, enables UGG to engage with a younger female audience during one of their favorite mobile activities — taking and sharing photos.  

"Photography captures the things we love the most, from best friends to favorite outfits to perfect sunsets," said Carmel Hagen, director of branded content for Aviary. "Through this partnership with I Heart UGG, we've created a celebration of these 'things we <3,' giving girls everywhere the chance to give a positive shout out to the things that matter most."

Aviary's native ad model has generated tens of millions of photos incorporating branded filters and stickers from companies like Unilever, Samsung, Target and now UGG. By creating interactive experiences for photo app users to engage with brands as they go about perfecting their photos, Aviary is able to offer brands a uniquely captive audience. It brings brands and customers together during content creation, rather than passive consumption, where the majority of branded content such as banner ads gets placed.

The Aviary photo editor is available now to download for iOS at the App Store or for Android at the Google Play store. The I Heart UGG line of products is available at 

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Introducing Our New Photo Selection Grid for Photo Editor by Aviary

Browsing and selecting photos in Aviary just got a big upgrade with Photo Editor by Aviary’s latest update - now available for free in the app store. You’ll love how easy it is to choose photos from your camera roll with our new photo selection grid, and we can’t wait to hear your thoughts on our improved undo/redo function (and thank you for the incredible four and five-star reviews you’ve shared so far)!

There are always lots of improvements tucked into each and every release, but here’s a quick look at the biggest highlights from this version:

All-New Photo Selection Grid. We’ve completely redesigned the way you browse and choose photos, making it faster and more fun to edit the photos you want.

Quickly find the exact photo you want to edit with the grid.

Quickly find the exact photo you want to edit with the grid.

Improved Undo/Redo. We’ve optimized the gestures for undo and redo, and also added a tutorial for first time users.

Undo/Redo tutorial.

Undo/Redo tutorial.

Photo Editor by Aviary is available in 17 languages including English, Spanish, Chinese, Portuguese, Japanese, Russian and Bahasa Indonesia. So wherever you are in the world, go explore Aviary’s new iOS Photo Editor app – and let us know what think!

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We Partnered With Bravo To Help You Primp Like A Pageant Pro


Are you anxiously awaiting the premiere of Bravo's Game of Crowns? Prepare to meet the Queens with the glitziest collaboration we've done to date, featuring vanity mirror frames, "flash" filters and over 100 carats of digital diamonds. Look for the free Game of Crowns bundle in Aviary and select partner apps now through July 20, and share your glam creations with the hashtag #GameofCrowns! Official announcement below.




Aviary Partnership Brings Bravo's 'Game of Crowns' Glamor to Millions of Fan Photos

Mobile photo editing platform launches beauty pageant-themed filters, frames and stickers on its native ad network leading up to TV show premiere

NEW YORK CITY (July 10, 2014) — As fans await the series premiere of Bravo's "Game of Crowns" on July 13 at 9 p.m. ET/PT, mobile photo editing platform Aviary has partnered with the cable network to give its fans a head start on the glitz and glamor of the "Mrs." pageant docu-series. Aviary today released "Game of Crowns"-themed filters, frames and stickers on its mobile photo app network. The docu-series follows six pageant wives competing on the “Mrs.” circuit whose lives revolve around glamour, perfection and winning at any cost.

The free Bravo-sponsored content pack, which includes "Botox" and bronzer filters, vanity frames and bejeweled accessory stickers, allows fans to beautify their own photos and selfies with the show's protagonists' tools of the trade. The promotion is part of Aviary's unique native advertising model for mobile photography. Through its photo editing platform, which powers more than 7,000 different apps, including Aviary’s own self-titled iOS/Android app, Aviary will syndicate the "Game of Crowns" stickers, filters and frames across select network partners - the same strategy that has helped brands like Unilever, Samsung, Disney and now Bravo tap into Aviary's 75 million-user base.

"Bravo is committed to partnering with leading technology brands like Aviary to provide deeper levels of engagement for our audience," said Maria DeLuca, senior vice president, Consumer and Trade Marketing at Bravo Media. "The 'Game of Crowns'-themed content is the perfect accessory for fans to get in on the pageant action through TV and mobile."

Aviary's sponsored content model has generated tens of millions of installs of branded filters, frames and stickers. In total, more than 10 billion photos were created on the Aviary platform in the last year.

"From cooking shows to crime dramas to sitcoms, TV has a way of sparking our imaginations, inspiring kids to dress up like pirates and grown-ups to fantasize about more glamorous careers or adventurous lifestyles," said Carmel Hagen, director of branded content for Aviary. "By giving brand audiences a creative space for privately and playfully expressing themselves — in this case, by primping and voguing for their own beauty pageant — we're meeting an ageless need for this imaginative experience."

Aviary's novel approach helps brands engage with customers during mobile content creation, rather than consumption, so the interaction can be organic and inherently valuable for consumer and brand alike. Where traditional mobile ad strategies utilize standard banner ads, Aviary puts a premium on authentic brand exposure and engagement through utility and active experience.

"Aviary enables brands to provide creative, fun and engaging interactions with new and existing audiences," said Aviary CEO Tobias Peggs. "By helping Bravo bring a little bit of the pageant stage from the TV to fans' smartphone screens, we're creating an opportunity for fans to not just watch but participate in the pageantry of 'Game of Crowns.'"

The Aviary photo editor is available now to download for iOS on the App Store or Android on the Google Play Store, and "Game of Crowns" premieres Sunday, July 13 at 9/8c on Bravo.


About Aviary

Aviary is a photo editor for web and mobile with over 75 million users worldwide. On Aviary, people edit, enhance and creatively transform their photos, making every image sharable and print-worthy. Available as a free app on iOS and Android, and as licensable software powering the photo editing experiences of over 7,000 web and mobile destinations, Aviary has been used over 10 billion times to effortlessly perfect and share beautiful images. For more information, visit 

About Bravo

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980.  For more information, visit Follow us on Twitter at

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