Whenever you’re working with a new technology, it can be incredibly helpful to have other developers to reach out to for their expertise. AirPair offers just that:

AirPair is a high quality network of software experts on the web that assists developers to quickly overcome any software challenge or learn a new technology. Their experts have a deep knowledge across many technology stacks and solutions (Hadoop, iOS, SAP integration, MongoDB sharding, etc). AirPair accelerates software development by “pairing” experts with customers in real-time via video and screen sharing – leading to better software, produced faster, and at lower costs.

Today, we’re excited to announce that the Aviary Expert Page is now available as part of AirPair’s Trusted Partner Community Expert program! This means that when you run into trouble building out your photo apps, an Aviary expert will be available to help out, face to face, in real-time! Register as an Aviary expert, or find one now!


Aviary’s SDKs have been powering photo editing in thousands of apps, and for millions of users, since September 2011. In that time, our developer ecosystem has grown to over 7,000 partners. In March this year almost 80 million unique people edited their photos on Aviary’s platform across that ecosystem.

We talk with developers a lot - and they love the ease of integration, the quality of the technology, and the intuitive photo editing tools that Aviary can provide for their users. We’re proud to work with these developers; and to have become an integral part of their apps and business. But there's always more we can do... and are doing. 

We launched a big upgrade to our SDKs last week.

aviary sdk.jpg

In just one week, more than one thousand new apps have signed up to join our ecosystem! (1,181 as of 9pm last night, to be exact ;)

That’s super exciting, especially as we’re now also offering developers monetization opportunities - though our IAP and Branded Content / Native Ad models, which get distributed along with the SDK. 

What’s even more exciting is the diversity of apps that are integrating Aviary’s photo editing SDK. From commerce apps, to social apps, to lifestyle apps, to creative apps, to messaging apps… it’s clear that we’re long past the point where photo editing is just about turning an average picture into a good one. Photo editing – especially on mobile – is now about enhancing visual communication across many use cases between billions of people across the planet.

The charts below provide an overview of the 1,000+ new apps that have joined Aviary’s ecosystem in the last 7 days.  

ios and android.png

As we’ve seen consistently across the last Quarter, the number of new Android apps being built on Aviary’s SDKs is outpacing the number of new iOS apps by 3 to 2. Although iOS apps dominate the current make up of our overall ecosystem, the rapid growth of Android in that mix is startling.

Meanwhile, while new Android developers are still building a lot of photo editing and creation apps, our new iOS partners are more diverse – with social networking apps that include photo editing now accounting for almost a quarter of new apps built on Aviary’s iOS SDKs.

We'll post an update to this a month from now - and analyze additional trends we're seeing. 

But if you’re a developer who needs kick ass photo editing in your app right now – come and grab our SDK right here.

AuthorTobias Peggs

Great news for developers! Today we’re releasing a MASSIVE UPGRADE to our iOS Photo Editor SDK. You can get it right now, for free, right here.

It’s never been easier to integrate the world’s favorite photo editor into your app – and you’ll be in great company when you do. Huge social services like Kakao and Tango use Aviary’s SDKs to power photo editing in their apps, alongside retail giants like Walgreens and Sephora, photo-industry juggernauts like Photobucket, not to mention thousands of hit indie developers such as PicStitch – the collage-maker king. In fact, more than 7,000 developers now partner with Aviary to give their users a magical photo editing experience – thanks to an SDK chock-full with Aviary’s intuitive tools and a never-ending supply of cool photo filters, crafty stickers and fantastic frames.

We’re constantly capturing feedback from our developer community to help shape our products. This new iOS Photo Editor SDK is a perfect example of that approach. Here are just a handful of the highlights packed in to this new release that you've asked for and your users will love:   

  • All new modern UX/UI – completely aligned with Apple’s new design language.
  • Customizable look and feel – so you can make the editor fit perfectly into your own app’s aesthetic.
  • Leverages all the latest Apple technologies – including 64-bit support.
  • Fully updated set of photo editing tools – including an all-new text overlay tool with multiple fonts.
  • Internationalization – with support for 23 languages including English, Spanish, Chinese, Portuguese, Japanese, Russian and Bahasa Indonesia.
  • Reduced SDK size – along with many more technical optimizations for better performance.
  • A basic version that’s feature-rich – and completely free.
  • New monetization options – including access to Aviary’s Premium Content Network, which offers a revenue sharing plan on IAPs and exclusive brand campaigns.

If you're a developer who builds cross-platform, remember Aviary also has killer SDKs for Android and Web too.

Aviary’s iOS SDK, including all-new text overlay tools, a modern UI/UX, support for 23 languages and much, much more.

Aviary’s iOS SDK, including all-new text overlay tools, a modern UI/UX, support for 23 languages and much, much more.

In aggregate, Aviary’s SDKs have been used to edit more than 10 billion photos in the last 12 months. That equates to a lot of happy developers and a lot of happy users. We hope to make many more people even happier with this new iOS Photo Editor SDK. Go download it now.

- Team Aviary



On February 22-23rd, Aviary brought the 5th Photo Hack Day all the way around the globe to beautiful Tokyo, Japan. This year’s event was hosted by our good friends at Mixi with help from our amazing sponsors: Mixi, Shutterstock, gettyimages, 500px, Leap Motion, Amazon, Mashup9, Recruit, Imagga, EyeEm, Pux, XLoudia, Sendgrid, Zenrin, FlashFoto and Adobe.

We kicked the weekend off right with a pre-party Friday night, sponsored by our friends at Shutterstock. The excitement was palpable as Japanese hackers and API sponsors mingled and plotted, preparing for the main event.

Saturday was opened up with a keynote address by Shutterstock, followed by a round of API presentations by our generous sponsors, Japanese and Western alike. Any language barriers were broken down by a team of incredible translators from our friends at Mixi. Big shoutouts to Nozomi Yamawaki and Vishal Nayak!

The next 24 hours were a blur as more than 120 hackers, sponsors, and translators turned copious amounts of fried rice, sushi, beer, chuhai, and green tea into 23 inspiring hacks!

Hacks were judged based on technical accomplishment, cleverness originality, and overall real-world value of the application.

And now…the winners!

1st Place: Back to the Future (300,000 JYP)

Team: Theeraphol Wattanavekin, Rapee Suveeranont, Yoonjo Shin, Thiti Luang



Back to the Future is a visual learning app that allows you to "walk through time” via an interactive interface. It utilizes a Leap Motion controller to simulate moving through history and reveals the visual evolution of people, places and things over the course of time. You can try the app here.

2nd Place: Before The Filter (200,000 JYP)

Team: Benjamin Watanabe, Antony Tran

Before the filter is an Android app that teaches would-be photographers the fundamentals of Photography. It introduces the user to a variety of topics, including composition, techniques for taking food photos, landscape photos, and even selfies. It also provides "training wheels" in the form of grid and template overlays in a custom camera interface to teach the user about proper composition. After a photo is taken with the app, it provides tips for editing the photo (using the Aviary SDK) based on the style of photography the user is in the process of learning. Finally, the user can share their before and after photos to show their progress. Most impressive, the hack is already available for download in the Google Play store. Check it out yourself.

Additional congratulations to Benjamin and Antony for winning Best Use of Aviary’s API!

3rd Place: VOCA Getty (100,000 JYP)

Team: Atsushi Onoda, Hiroshi Kanamura, Shinichi Segawa, Yasushi Takemoto

VOCA Getty is an innovative photo dictionary app that uses images sourced from Getty Images to help users learn a language visually.

The judges also came out with 2 honorable mentions that received Lomography cameras from our good friends at Sendgrid! Congratulations to Yabu Kiyohide (薮 キヨヒデ) and Yuya Matsuo (松尾勇也) for Na・Gu・Ri・A・I and Akira Muramatsu for Smile Motion!


Thanks again to our esteemed panel of judges, Rick Martin (Writer/Editor, The Bridge), Tobias Peggs (CEO, Aviary), Wyatt Jenkins (VP of Product, Shutterstock), Naoki Sadakuni (Country Manager, Pinterest Japan), and Takafumi Nanao (Technical Consultant, Mixi) for overcoming the challenges of whittling down 23 amazing English and Japanese hacks to just 3!

For a complete list of API and Event prizes, check out the PHDJapan Winners list, and for a list of all of the hacks presented, take a look at the PHDJapan Submissions list. For more photos of the event, search for the #PHDJapan tag on Twitter. We’ll be adding some of our favorites to the Photo Hack Day Facebook page.

Congrats again to all of our winners, and thank you to our amazing sponsors who contributed more than $15,000 in cash and prizes! We had a ton of fun at PHDJapan, and we hope to see you at the next one!


Photo Hack Day Team



Welcome to the family Firefox OS!

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Over 70 million people around the world use our tools every month on iOS, Android and the Web - and we’re thrilled to work with Mozilla to bring the magic of Photo Editor by Aviary to the Firefox Operating System.

What’s more, one of the largest telcos in the world - Telefonica – is a great supporter of Mozilla’s Firefox OS platform, so we are especially excited to be part of an ecosystem that will help meet the tremendous demand we’ve seen from consumers in Europe and Latin America!

So now that Aviary is available for Firefox, here’s how you get it:

  • Already have a Firefox OS device? Simply download the app here: https://marketplace.firefox.com/app/aviary?src=featured

  • Looking to upgrade to a Firefox OS device? Telefonica’s latest devices – the new ZTE Open C and ZTE Open II – will launch this year and have Aviary pre-installed, giving Telefonica subscribers something special straight out of the box.

From the basic rotate and crop tools all the way to professionally designed filters and magical auto-enhance, Firefox users will find a robust set of editing tools to quickly and easily make their photos beautiful.

Screen shot 2014-02-23 at 11.12.34 PM.png

We’re confident these tools will go above and beyond, but we’ll also be enhancing these tools in the coming months – like adding more content and sharing options – to best tailor our app for this new platform.

We’re thrilled to bring Photo Editor by Aviary to Firefox OS and you can be sure we are constantly listening to your feedback. So have any comments? Questions? Let us know!

We hope you love it as much as we do!

Team Aviary


Kon'nichiwa from Tokyo!

Six of us from Aviary HQ in NYC are happy hacking in Tokyo this weekend - as we host Photo Hack Day Japan.

This is our 5th Photo Hack Day - and our first international event. We’re running the event in partnership with our good friends from Mixi, one of Japan’s largest social networks (and a long-time Aviary SDK partner).

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It’s about time we took Photo Hack Day international. Last year 600 Billion photos were taken by people all around the world. And many of those were taken, and edited, and shared thanks to apps and apis and services made by people at his hackathon. Over 100 people are at the event, either hacking on new apps or offering developers help with their APIs – including folks from Shutterstock, Getty, EyeEm, 500px, Amazon, SendGrid, LeapMotion, Pinterest and more.

We are all part of an incredible global community of developers that are all obsessed with photos. Bringing that community together is why Aviary started Photo Hack Day in the first place. Japan is more obsessed with photos than anywhere else on the planet - so Tokyo is the perfect place to host our first international event. 

The idea is simple: to bring like-minded people together - to have fun for a weekend, to experiment, to hack, and to invent new ways to for people to create, edit, share and communicate with photos. As I tap out this blog post, I can see some really cool apps being created in every corner of the room. We’ll post the list of winners once the judging has happened later today.

- Tobias 


AuthorTobias Peggs

Late last summer, we introduced Aviary for Advertisers - a new way for brands to connect with millions of people taking and sharing pictures on their smartphones . Today we're showing results from one of our most engaging campaigns to date.

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Unlike ads in Instagram, which promote a brand’s own photo content in the stream, native ads in Aviary share branded editing tools that allow audiences to make their own creative photo content. With this one-on-one approach to brand interaction, we've found that advertisers are able to achieve exciting and impactful levels of audience engagement, as well as generate the kind of audience positivity that generates brand affinity. We've also found Aviary campaigns outperform display ad CTR averages by many magnitudes (Aviary's average CTR of 4.5% vs display advertising's 0.1%), marking another big win for native ads vs. traditional ads. 

Universal Pictures' Endless Love "Photo Valentine" Campaign is still live in Aviary (these results mark performance between the dates of Jan 21 and Feb 10), so for a closer look, download our app before Feb 16.

Case Study:  Universal Pictures' Endless Love "Photo Valentine" Campaign

Campaign Overview: Aviary users were invited to unlock free photo editing tools to create Endless Love "Photo Valentines."  Using branded filters, frames and stickers - including film-inspired word art, embellishments, filters for adding a "warming glow", and a photorealistic sticker of leading man and teen heartthrob Alex Pettyfer - users transformed their "selfies" and other pics into sharable valentines.

Campaign Objective: Increase awareness of Endless Love among key demographic of younger female smartphone users during lead-up to film release

KPI(s): Engagement, CTR

Performance Window: Jan 21 - Feb 10

Unique Audience (US): 16.4mm

  • Exposure: 21.8 million
  • Clicks: 1.3 million
  • Conversions: 600k
  • Engagements: 7.3 million
  • Saves: 900k
  • CTR: 5.8%
  • Click-through Conversion: 49.1%
  • Overall Audience Conversion: 3.6%
  • Average engagements per user: 12
  • Average Engagement time per user: 36 seconds
  • Overall Engagement time: 376,292 minutes


The Endless Love "Photo Valentine" campaign was created by Millennial Media and Aviary, in collaboration with ignited and Universal Pictures. All campaign traffic was organic.

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We're excited to announce that registration is open for Photo Hack Day Japan! This year's Photo Hack Day is a collaboration with our good friends at Mixi and will be hosted at their headquarters in Tokyo, Japan. More details below:

Who: Our friends, old and new, in the photo space
What: Another full weekend of photo-centric awesomeness!
When: February 22-23rd, 2014
Where: Mixi Headquarters in Tokyo, Japan


This year's PHD promises to be an exciting event with more than $15k in prizes, and a ton of amazing API's and Sponsors:

Mashup Awards 9
Xloudia TV
Zenrin Datacom

Sign up for the event here: http://photohackdayjapan.peatix.com/