We hit a massive milestone today. People all over the planet have now used Aviary to edit 10 billion photos!
At Aviary we strive to inspire people to play with their visual world – by giving them the magic to re-imagine, reinvent, reshape, and share what they see. Whether that happens in our own mobile apps, or in partner apps using Aviary’s SDK, it’s now happened 10 billion times.
It was only last March that we announced our 3 billion milestone. That first 3 billion took us 18 months to achieve. Acceleration to 10 billion over the last nine months has blown past all our expectations – and that growth has been driven by three main factors:
- 70+ million monthly active users. More and more people are using Aviary every single day. Our own-brand app, Photo Editor by Aviary, grew like wildfire this year – and now has over 20 million MAUs. It was also recognized in Apple's and Google's "Best of 2013" lists, as well as in The New York Times’ Best Apps for iOS 7. But the biggest indicator that we’re doing something right is the hundreds of thousands of four and five star user reviews - you’ll find over 500,000 of them in the Google Play store alone!
- 7,000+ partner apps. New apps and services launch every day that have integrated Aviary’s SDKs – meaning our photo-editing platform is now available across a huge and diverse partner ecosystem. So whether you're creating a cool photo collage in PicStitch, or designing personal greeting cards in Sincerely’s Ink, or messaging friends with photos in Tango, or designing gorgeous websites with Squarespace, Aviary is there to help you effortlessly create hugely impactful images.
- 74% of the world has Aviary’s SDK. Developers in 143 of the world’s 193 countries have downloaded and integrated Aviary’s SDK. To serve all our global partners and their users, we offer many localized options – including support for over 30 languages. Meanwhile the different Filters, Frames and Stickers we create for people to enhance their images reflect the norms, styles, visual cues and iconography of many different cultures. The photo phenomenon is diverse and global – and we have to be too.
As we look forward, what most exciting is the fact that a new visual lingua franca has emerged. Unquestionably, photos have become the communication language of the global mobile generation. We are long past the point when photo editing was just about turning an average picture into a good one. Photo editing is now about enhancing visual communication between billions of people across the planet, in a way that embodies the full richness of emotions, feelings and inspiration. It’s often said that a picture is worth a thousand words. But perhaps it’s more accurate to say that a picture is worth 500 words. Editing that picture with Aviary adds the other 500 – and doubles the impact of the final image.
So A BIG THANK YOU to everyone - whether you’re an Aviary user, developer partner, brand partner, or just a friend - your support, feedback and enthusiasm drive us forward every day. Here’s to the next 10 billion edits!
(And if you want to help us get there faster, we’re hiring.)