What do you <3? Introducing Limited Edition Creative Tools from I Heart UGG

Starting today, you can create and share pics of the things you love with limited edition filters, frames and stickers in Aviary and select Aviary partner apps, free from I Heart UGG. Download the free tools in Aviary for iOS and Android, and share your creations with #IHEARTUGG for a chance to be featured on our social pages!

Official announcement below...

I Heart UGG Partners With Aviary To Launch New Tween Brand

New photo editing tools in Aviary provide bespoke filters, frames and stickers for capturing "what you <3"

NEW YORK CITY (July 28, 2014) — As part of its launch of I Heart UGG, a new premium tween brand featuring footwear, loungewear and accessories, UGG Australia is turning to mobile photo editor Aviary to bring a whimsical, personalized touch to millions of fan photos around the US. Starting today, users of the Aviary photo editing platform, which powers more than 7,000 different apps, will be able to embellish photos of the things they love with a limited edition collection of I Heart UGG filters, frames and stickers.

"We are thrilled to launch I Heart UGG, a new brand by UGG," said Nancy Mamann, VP of Global Marketing for UGG Australia. "UGG Australia partnering with Aviary is an exciting kickoff for the brand and we are excited to give fans such an innovative medium to express themselves. The effects of the app clearly mirror the aesthetic of the line: spirited, fresh and playful."

With a creative nod to the new I Heart UGG brand and product line, the custom filters, frames and stickers include an edgy black and white photo effect inspired by vintage concert photography, bohemian flower wreaths, word art, preppy hand-stitched frames and more. The partnership, part of Aviary's unique model for native advertising, enables UGG to engage with a younger female audience during one of their favorite mobile activities — taking and sharing photos.  

"Photography captures the things we love the most, from best friends to favorite outfits to perfect sunsets," said Carmel Hagen, director of branded content for Aviary. "Through this partnership with I Heart UGG, we've created a celebration of these 'things we <3,' giving girls everywhere the chance to give a positive shout out to the things that matter most."

Aviary's native ad model has generated tens of millions of photos incorporating branded filters and stickers from companies like Unilever, Samsung, Target and now UGG. By creating interactive experiences for photo app users to engage with brands as they go about perfecting their photos, Aviary is able to offer brands a uniquely captive audience. It brings brands and customers together during content creation, rather than passive consumption, where the majority of branded content such as banner ads gets placed.

The Aviary photo editor is available now to download for iOS at the App Store or for Android at the Google Play store. The I Heart UGG line of products is available at iheartugg.com. 

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