For people that love editing pictures, this sticker revolution means that you can now create the sort of ridiculous images that only the most talented digital artists used to be capable of, in seconds (for another great example of that, check out the Dead Yourself app). For brands, it means that with the right strategy, you can empower a huge audience to create awesome content on your behalf. And for the rest of us, it probably means that we're going to be seeing a lot more of them.
You definitely will be in Aviary; in fact, check out your "sticker" feature right now, and you'll find three (free!) special edition sticker packs - all brought to you by brands and bands* that are savvy enough to understand how you really engage with your mobile phone, and see value in meeting you on that level. Special edition packs in Aviary have already been downloaded close to four million times, and we have no doubt that our users prefer it to more traditional mobile advertising - where average CTRs still hover around 0.86%.
On that note, we are massively grateful to the innovative brands and agencies that have already stepped into this new territory with us. To the fine folks at Digital Kitchen, Gap, Diane von Fustenberg, H&M, Redbull, Starcom and Atlantic Records: you are brave, bold, and great at what you do, and we're so honored that you've trusted us to get your feet wet. Thank you!
*Yes, Portugal. The Man fans, your beloved stickers are back this week. So you can stop emailing us.